Ad fatigue eats your ROAS: the moment a creative tires, every click costs you more. For each concept we build three radically different variants, run them against each other in your ad account and hand you the one that beats your current best ad. No guessing, no five-figure retainers.
No pitch deck, no commitment. Just a look at your ad account.
On every call you look more tired than you are.
Three angles on one product.
From them we produce three separate videos.
The algorithm handles targeting almost entirely. The lever you have left is the creative. And every creative dies: CTR drops, CPM climbs, the margin bleeds. Most stores only notice once the numbers are already red.
Schematic of the typical curve, not measured data from a specific account.
Hope is not a scaling strategy.
A concept is a messaging angle. We deliver every concept in three renditions that differ in exactly one variable, usually the hook. That means three separately produced videos with three different openers, not one video with three lines of text on top. Only that makes it measurable in the end which opener won and why.
Example matrix to illustrate the mechanic. The numbers are illustrative, not the results of a specific client.
15 minutes, together in your Meta Ads Library. We find the ad that has run unchanged the longest and name the psychological angle behind it. After that you know where your creative gap sits, whether or not we work together.
Three renditions per concept, differing in one variable. Production is AI-driven, so between briefing and a test-ready file there is not a month but two working days. The look stays at the level others book a camera crew for.
From the main plan on, the test runs in your ad account, set up by us: no overlap between the ad sets, a defined minimum budget per variant, a fixed minimum runtime, a lead metric set during onboarding. So the result actually means something.
From the winning variant we derive the next round: new challengers against the reigning champion, plus reporting that explains what worked. That turns a good month into a system instead of a fluke.
A selection of what we have produced so far: cinematic product spots, motion graphics, UGC, demos. We build every one of these styles for you exactly like this. And any other one you show us. Format is not a limit here, it is a test variable. Click to enlarge, sound included.
No anonymous agency structure with five contacts for one question. Three people, each with a clear area, directly reachable.
Hey, I'm Daniel. I plan and produce your next winning ad, from the first hook to the final cut. My job: showing your product from angles nobody in your feed has seen yet.
Hey, I'm Lucian. I set up the test in your ad account: clean ad sets with no audience overlap, clear run times, and I'm the one reading the numbers at the end. So the loudest ad doesn't win, the one with the better CTR does.
Hey, I'm Fabian. I keep invoices, contracts and numbers clean in the background, so you only have to worry about one thing: your next campaign.
Every plan is self-contained, nothing is booked separately, no setup fee. The difference is the number of concepts and the depth at which we test for you.
What a plan costs, we tell you on the call once we have seen your account. Not out of secrecy, but because the sensible plan size depends on your ad spend and we would rather not sell you something that does not add up. With a commitment over 3, 6 or 12 months it gets cheaper.
This is the part no competitor offers in this form, and the reason we want to run the tests ourselves in the first place. If we claim our variants beat your best ad, then we also carry the risk when they do not.
Which tier applies to you depends on the plan and your ad spend. The exact terms we clarify on the call, before anything is signed.
Test setup, hook mechanics, ad fatigue. Everything we do for clients, we explain here so you can rebuild it yourself. Our blog is currently in German.
Four early warning signs in the ads manager that show two weeks before revenue dips, and what to do about each one.
ReadAudience overlap, deciding too early, too many variables at once. Why most tests prove nothing and how you fix it.
ReadSeven hook types with examples, when each one fits and how to test them against each other so the result is usable.
Read
Give us 15 minutes. We look into your Meta Ads Library together and tell you which angle could beat your current best ad. Whether you book after that is up to you.
No pitch deck. No fluff. Just a look at your creatives.